Sweet Jill's Bakery

5001 2nd St, Long Beach, CA 90803, United States
+1 562-438-4945
$$$ Bakery
(684 Reviews)
Price Range $1–10

If you're wandering the vibrant streets of Long Beach and your sweet tooth starts to tingle, make your way to Sweet Jill's Bakery on 2nd Street—an irresistible gem that promises to delight your senses and satisfy your cravings, even late into the night. This charming bakery, known for its enticing aromas and warm, hospitable atmosphere, has been a beloved staple of the Belmont Shore community for years, and for good reason.

One of the standout features of Sweet Jill's is their extraordinary selection of mouthwatering treats, many of which you won’t find elsewhere. The cinnamon rolls here are a local legend; they're soft, fluffy, and generously glazed, often earning rave reviews like, “the cinnamon bun WAS A 10000 out of 10!” from diners who can't help but wish they had taken one home. An equally impressive choice is their German chocolate cake, known for its rich flavors and perfectly balanced sweetness. Each bite is a celebration of texture and taste, making it a must-try on your visit.

But don’t stop there! The cheesecakes, apple upside down cake, and carrot cake have garnered accolades for their sumptuous flavors and remarkable freshness. Customers rave about the moistness of the carrot cake, exclaiming it to be incredibly flavorful, reminding some of cherished homemade desserts. Whether you're stopping by for a coffee break or indulging after dinner, Sweet Jill's offers a cozy setting where locals gather to share in the joy of freshly baked goods.

While the bakery buzzes with energy during the evenings, it’s recommended to prepare for a lively atmosphere. Thanks to their late hours—open until midnight—the shop often fills up with delighted patrons wrapped in the sweet embrace of baked delights. And if you're lucky, you might find yourself sharing a table with smiling locals who eagerly partake in the communal love for desserts. As one reviewer put it, “The whole 2nd street smells like heaven because of that bakery,” hinting at the potent allure that draws guests in.

Keep in mind that Sweet Jill's Bakery operates on a cash-only basis, so be sure to bring some along for your sweet adventure. Whether you’re a local or just visiting Long Beach, this bakery promises an experience filled with warmth, indulgence, and unforgettable flavors—a spot where delectable memories are just waiting to be made. Swing by Sweet Jill's Bakery and let your taste buds take you on a delightful journey through the heart of Long Beach!

Accessibility
Has wheelchair-accessible car park
Has wheelchair-accessible entrance
Service options
Offers delivery
In-store pick-up for online orders
On-site services available
Offers takeaway
Offerings
Serves coffee
Planning
Good for quick visit
Payments
Cash only
Parking
Free of charge street parking
Paid street parking
Openings Hours
Checking

Monday

5:00 AM - 10:00 PM

Tuesday

5:00 AM - 10:00 PM

Wednesday

5:00 AM - 10:00 PM

Thursday

5:00 AM - 10:00 PM

Friday

5:00 AM - 12:00 AM

Saturday

5:00 AM - 12:00 AM

Sunday

5:00 AM - 10:00 PM

684 Reviews
Jenna Young

06 Sep 2025

We were just walking around Belmont shore doing some bar hopping when we stumbled upon Sweet Jill’s. It’s soooo rare for a bakery to be open until MIDNIGHT so I was shocked by this to start! There were a few couples in line who are locals and they recommended the cinnamon bun. We also ordered the German chocolate cake , churro cheesecake & pumpkin muffin. OKKKKK. So the cinnamon bun WAS A 10000 out of 10 recommend have to get it. Best cinnamon roll of my life it was insanely delicious I can’t even describe it it was so good. I also loved the pumpkin muffin (which was recommended by one of the employees) my third favorite was the German chocolate cake. It was very delicious but very sweet and rich. I didn’t love the churro cheesecake but my cousin loved it. Def worth a stop. It’s such a cute spot and they have an insane variety of desserts. I love the cupcake bike rack outside, how freaking cute!

Greg S

03 Sep 2025

Little shop on Second Street in the shore that has been around for ever. Day or night you cannot escape the enticing aroma of freshly baked goods and have to make a stop in. The place gets pretty busy in the evenings, but it's worth waiting for. We get the chocolate macaroons as they truly are to die for. Crispy outside, smooth inside and oh so flavorful! All of their baked goods are really incredible. REMEMBER! Sweet Jill's is Cash Only. You're welcome.

Ladonna Antoinette

28 Aug 2025

CASH ONLY*** surprised I didn’t see that when I checked reviews before going. Only had virtual wallet on me and was able to tap and get cash back at Chase down the street. This is a unique cinnamon roll.. not a sticky bun, definitely giving homemade reminding me family holiday buns the grandma made. I regret not getting the walnut version because it’s just so soft and saturated in a syrup that reminded me more of yellow cake lightly cinnamon pancakes? Hard to describe but different than any cinnamon rolls I’ve tasted. Definitely would go back next time I have a sweet tooth to try the cakes and cookies. Smells so good when you walk in.

Diana Puzikova

27 Aug 2025

Amazing bakery!!! I tried Cinnabon, blueberry muffin and apple upside down cake. outstanding! Freshly baked, the whole 2d street smells like heaven bcs of that bakery.

Magno Portilla

17 Aug 2025

Sweet Jill's Bakery: A Long Beach Gem! Sweet Jill's Bakery on 2nd St. is a must-visit for anyone with a sweet tooth! I went in for their famous cinnamon rolls (they did not disappoint!), but I ended up walking out with a bag full of goodies. The real star of the show for me was the carrot cake. It was incredibly moist and flavorful, with the perfect amount of frosting. I also loved the coffee cake - soft, delicious, and perfect for a morning treat. Their cheesecakes looked amazing too, so I'll definitely be back to try one next time. My sister couldn't resist the rice crispy treat, and she was so happy she did! Unlike some rice crispy treats that can be hard and stale, this one was soft and fresh. We also tried the snickerdoodle and peanut butter cookies, both soft and bursting with flavor. It's no wonder this bakery has been a Long Beach staple for 37 years. You can really taste the love and tradition in their Swedish recipes. Highly recommend!

Sophia Lovenduski

20 Jul 2025

A must stop while in the area. A wide assortment of delicious cakes, cookies, brownies, and other treats. Everyone in here is so sweet. I even had a cake delivered to my boyfriend for his birthday and requested they decorate it the best they could, and they were kind enough to add sprinkles and a birthday candle. Love this place!

Melodie Delgado

10 Jun 2025

Sweet Jills has become a staple for us in LB! We love that they are open later at night- especially on weekdays. I personally love their cheesecakes, cakes and of course the cinnamon rolls. Their baked food are on the sweet side, but perfect for sharing or drinking with milk or coffee. So far every time we go we have received great service and the smell is enough to keep me coming back. Sometimes the sitting area is a little rough and messy, my dream would be for the sitting area to be redone and updated a bit more, but for the most part we take our sweet treats to go!

kim

07 Jun 2025

so so sweet, rich, and dense, but it's more for cake-lovers here, the "fudge" brownie was still rather soft and fluffy at the edges. the frosting's slapped on real thick and it kinda had that artificial tang to it, making the brownie like an upgraded version of those sugary grocery-store bakery items, in a good way.

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